“In The Purpose Linked Organization, Alaina Love and Marc Cugnon marry purpose and passion into a practical process for growing your business that you do not want to miss!” Marshall Goldsmith, best-selling author of What Got You Here Won’t Get You There

“What are we doing here? Think about how much energy individuals and organizations spend trying to answer – or avoid – that question. This clear and hopeful book gives us a tangible way to capture that most important of intangibles – purpose – and it gives leaders and mentors powerful tools for creating legacies that matter.” Eric Liu, author of Guiding Lights:How to Mentor—and Find Life’s Purpose

“[PLC] offers both employees and leaders the missing link to boost performance to a level beyond what skills and competence alone will allow.” Patricia O’Connell, management editor, BusinessWeek

“The Purpose Linked Organization explores the most important idea in human capital today. Workers of all ages and generations are realizing what many organizations often miss – we need to feel connected to our work to do it well. Creative and practical, if offers a framework to help individuals find meaningful work, while offering corporate leaders insights on creating a highly engaged workforce.” Tamara J. Erickson, author of Retirement, Plugged In and What’s Next, Gen X?

“Smart leaders instinctively understand that both productivity and innovation would be greatly increased ‘if only’ they could engage their people fully by putting them in jobs that match their passions and talents; but how? The Purpose Linked Organization provides a novel, practical and no-nonsense approach to help leaders accomplish that goal.” Henri Lipmanowicz, former president, Merck Intercontinental Region and Japan; chairman and founder, Plexus Institute

“Learning about my passions has made me a better husband, leader, mentor and department head. I want my whole team to experience this! We can all benefit from understanding our colleagues’ archetypes – and our own.” Tim Richardson, vice president, Military Services and International Projects, Boys & Girls Clubs of America

“This book is a brilliant solution to a major problem the business world is facing today – sub-optimal employee engagement. Many companies have been through massive layoffs and are now managing the aftermath of excessive workloads, budget cuts and disillusioned employees who are re-evaluating their loyalty to the company.”

“The Summit of AXA Equitable’s Community of Women was an outstanding success on many levels, and a key reason was PLC’s participation. Your willingness to so generously share your experience, expertise and wisdom with warmth, authenticity and humor resonated with our live and webcast audiences. As Head of Communications, I rarely get a response such immediate, overwhelmingly positive and personal feedback from our team.”

“For decades, psychologists have stressed the importance of honoring individual temperaments and passions (not simply skills) in job assignments, but I now see that we haven’t used the right language to capture corporate attention. This imaginative and well-researched book does that. It provides us with work possibilities that can nurture the soul, not simply deliver a paycheck.”

“The Passion Profiler is the most powerful tool for personal and professional development I have ever come across. The passion archetypes make sense on every level. Businesses and organizations that take advantage of this resource will develop their most valuable asset – their employees – and will, no doubt, become healthier and more productive.”

“I'm a clinical psychologist with a good deal of insight into my own thoughts and behaviors, but I learned about myself as well as my family and friends within these pages. This book makes sense of our past choices and assists in directing our futures. It can inform and transform lives, and therefore organizations. I will be giving this book to everyone whose well-being is important to me.”

“PLC’s in-depth passion report and personal interview exceeded my already high expectations! Don’t stop at the online profiler. For example, your fourth archetype may be almost as high as your tertiary archetype – and you don’t see it online. Knowing yourself is the first step to winning in any situation, so these tools are indispensible.”

“It’s not often that a business book gets dog-eared from use. This one will be the exception in your library. The first real advance in the field for some years, The Purpose-Linked Organization looks at the deep motivations and passions which drive your employees and colleagues to act the way they do. If you’ve ever seen a star employee implode, been handed a resignation from out of the blue or watched amazed as a chronic under-performer transforms into a genius, read this book now.”

“I am in a career transition and have used my Passion Profiler results in job interviews. Third party validation always lends credibility.”

“I devoured every word of your book. It's a brilliant masterpiece that will surely transform the way people think, live and do business. Your book revealed me a Connector/Transformer/Creator. I immediately recognized myself as a Connector, but would never have guessed I was a Transformer! That explains why I'm so happy and passionate about my job, which involved a turnaround of the brand.”

“The challenges we face to rebuild a strong and productive economy require first and foremost the creation of a base line. PLC provides the instrument for this essential task. What drives us? What triggers motivation? What are our passions? The people Love and Cugnon interviewed to illustrate each passion archetype provide the flesh and color in their scientific skeleton. Who could not be fascinated with the creator kid who became the editor of National Geographic, or Alden McDonald, the builder/banker who almost single-handedly restarted New Orleans after Katrina? Wait until you get to know the commander of the Blue Angels! Not all processors are bean counters!”